Name: Sabrina Moyle and Eunice Moyle
Ages: 44 and 46
Location: San Francisco and Aix-en-Provence
Occupation: Co-Founders, Hello!Lucky
Sabrina Moyle and Eunice Moyle, sisters and co-founders of Hello!Lucky, united their passion for art with a knack for business in order to start their award-winning letterpress greeting card and design studio. Hello!Lucky partners with many artists to create products from books, to ceramics, to stationary and beyond.
The sisters have settled in San Francisco after growing up in Burma, Libya, Taiwan, China, Malaysia, and United States as a result of their father’s Foreign Service Officer career. Although their father had the job that brought them around the globe, it was their mother who Eunice remembers as being an aesthetic influence on her.
“I wanted to be an artist for as long as I can remember! I also loved playing with office supplies and setting up shop with my mom’s costume jewelry and make-up samples,” she says.
“By the time I was in eighth grade, I wanted to be one of three things: a museum educator, an interior designer, or an advertising creative director,” Sabrina says. “I also loved writing, acting and singing. I’m finding that I have been able to incorporate all of these into my career at Hello!Lucky, between writing children’s books, creative directing our product designs, and even thinking about how to adapt our characters and stories for the screen!”
“I had extras and sent samples to a major stationery retailer in New York City. They placed a big order. Then I called Sabrina!” Eunice remembers.
“Eunice is the most talented artist I know, so I jumped in to help get Hello!Lucky off the ground. In the process, I discovered my own creative voice and discovered that through Hello!Lucky, I could explore both business and creativity,” Sabrina adds.
Although Hello!Lucky has been around since 2003, their road to a successful small business wasn’t always smooth, between making payroll, managing a staff of up to 20 employees, and adapting to changing technology.
“The biggest difficulty was when we were worried that social media would kill greeting cards, so we pivoted our business to focus on selling wedding invitations online,” they recall. “We realized in the process that we are not a tech company, and that what we love doing most – and are therefore best at – is developing creative designs and content. Plus, social media has led to people having more connections, not fewer, so greeting cards are still a thing; our fear that they would go away was unfounded.”
These challenges have taught the two a lot, like how to be adaptable in a business environment and how to capitalize on their strengths.
“We’ve gotten very good about changing course in response to signs we get from the market, listening to our gut instincts, and not getting too attached to any particular outcome,” Sabrina says.
Both sisters work from home in order to balance being mothers with being business women. “We do our best creative work when we make time and space for ourselves,” she adds.
By free-styling the collaborative process with their clients, and by never taking themselves too seriously, they have found a way to truly establish a unique company that is driven as much by creativity as it is by product.
The two have some sage advice for young women learning how to navigate the world.
“Take the time to become aware of the subconscious emotional and mental programming you have received from your parents, teachers, and friends — which manifest in stories you tell yourself about how you should or shouldn’t be, whether you can or can’t do something, how you respond to conflict and failure, and the extent to which you are in touch with your own voice, path and purpose,” they say.
“Try to clear away any emotional or mental blocks by getting curious about the origins of, and then turning around, any negative thoughts patterns. Just because you don’t know what you’re good at yet, doesn’t mean you’re not good at something so stay open to trying new things and actively welcome failure as an opportunity to grow. You have a unique role to play in the world, and your life is about discovering your purpose through a combination of inner reflection and inquiry, and gaining wisdom from your experiences and education in the outer world.”
For these very wise words, and for the beautiful and dynamic products and partnerships Hello!Lucky helps to create, we think Sabrina and Eunice Moyle are very Cool Girls!