Name: Jackie Ossin Hirsch
Location: Maitland, FL
Occupation: Serial Entrepreneur
Floridian business maven Jackie Hirsch always knew she was going to be at the helm of a company, even when she was growing up outside of Orlando.
“I always wanted to own businesses,” she says. “I actually didn’t think that was strange, or that it was strange that I didn’t know of any women who owned their own business. My first real job was when I was 16. I worked at a tourist attraction, took pictures
and made pictures into buttons and keychains. I walked around asking people if they wanted them and made them on the spot; it was face-to-face direct sales. I’d get a lot of “no’s” and then some yeses. I used to earn $30-$50/hr for 4 hours 3 nights a week.”
Not bad for a sixteen year old!
After becoming an entrepreneurial adult and marrying her husband, Michael, Jackie decided that it was time to embark on her other lifelong dream of motherhood. But conception was a challenge. Eventually, their daughter Malena was born, but the struggles did not end with her arrival.
“We hoped to keep growing our family, but after five miscarriages, I felt like a shadow of myself. Outwardly, I led a successful life as a business owner. But grief had left me emotionally and physically depleted. Despite my circumstances, I was determined to
be the best wife and mom I could, but I needed a lift of energy to become that woman again.”
As she struggled with her fertility and the accompanying feelings of loss and defeat, she discovered matcha, an ages-old beverage made from finely-ground green tea powder.
“Matcha was a mood boost for me and then I thought, I wish there were a healthy hot chocolate matcha…pumpkin spice…ginger…,” she said. “I loved that it didn’t need brewing – I could just stir a spoonful right into water. It gave me calm, focused energy and lifted my mood. I started laughing and feeling like myself again.”
It was Jackie’s newfound love for matcha, coupled with the idea of incorporating other superfoods and flavors, that led to her founding Healing Butterfly. “There wasn’t anything like that on the market, so I decided to create it,” she says.
Between networking, sales, manufacturing, new software, technical tinkering and brainstorming, Jackie is always busy. By having a hand in multiple companies, she finds her days can vary from meetings to marketing, managing inventory with her husband, or going out into the community to find new ways to introduce her products.
Fortunately for her, Healing Butterfly provides something that is in incredibly high demand, especially these days: functional foods. Matcha has less caffeine than coffee, so it offers less stress to the adrenal glands. Their new turmeric golden milk blends provide a
tasty way to get antioxidants and anti-inflammatory benefits. And their newest product, Aqua Sprout, is a plant-based protein that also has fiber, omegas, iron, and even immune-boosting, skin-saving chlorophyll. Many of their products are vegan, paleo, keto,
or Weight Watchers friendly, too.
When she’s not spending time with her husband and daughter, Jackie is indulging in yoga, reading, walking outside…or dreaming up new recipes for Healing Butterfly!
“Love yourself more, then you can love others more and just get along better in the world. If you love yourself, every bit of yourself, you’ll stop judging yourself and you’ll have more compassion for others. Also, eating well saves you time and affects your future
descendants positively for generations; junk food will affect your descendants negatively in the future. Food is that powerful. Consume it wisely.”
Sage advice from this superfood superstar! For her and Healing Butterfly’s healthy contributions to the beverage market, and her body and business savvy, we think Jackie Hirsch is one Cool Girl!